Advertising in traditional media like newspapers, magazines, outdoor media such as poster sites, transport media (buses and taxis etc.), is still a vital part of the marketing mix despite the rising importance of online advertising.
Design Matters have designed compelling and creative advertising campaigns for a wide spectrum of clients in a wide range of industries. We are not a large agency and we don't have a media buying department. We find many modern clients usually outsource the media buying to a specialist buying agency (we work with a number if you need to source one) - they then rely on us to do the creative and manage production issues to ensure the correct artwork is delivered by the relevant deadline. For clients with smaller spends we can advise and help the client and buy media direct (often with the same discounts offered to agencies).
Now a vital component in any marketing plan. Web advertising consists of a vast range of options and we believe time spent on regular research pays huge dividends in reduced advertising spend. When a internet advertising campaign is linked to our SEO service we can trace and monitor what advertising is working.
All websites we produce can be set up with google analytics which has all the tools to monitor the success of campaigns and effectiveness of advertising channels. Adwords and other well known promotional tools all have their place, but the key is constant tracking to ensure maximum value for money for any spend.