Keeler Branding
Brief
To review the company's branding.
Extent
We analysed the company's branding and presented a simple and coherent solution.
Solution
We recommended keeping the existing logo but simplified it and drew up guidelines on how and where it should be used. We created a comprehensive brand guidelines book that specified colour and font usage and also established a brand product photography style.
Client comments
"The branding really made a huge difference in how Keeler were perceived. Before Design Matters got involved everyone did their own thing and when Design Matters presented all our old materials together, we realised how confused our branding was. When they showed us how everything could look we were sold."
Laura Haverley, Head of UK Sales, Keeler Ltd.